I collaborated with The Hive Agency and Peroni Ireland to design and produce bespoke, high-quality booklets for each Irish member of the British & Irish Lions squad 2021. Drawing on Peroni’s premium brand aesthetic and the prestige of the Lions’ tour, I incorporated Peroni’s signature blue ribbon motif as a unifying design element. Each booklet was personalised to celebrate the individual player’s achievements, along with tailored content.

The Hive Agency